Rabu, 02 Desember 2009

Interview: Google on Industrial Ecology

Ever wondered what Google "thinks" about Industrial Ecology? Wonder no more. A smart little program called "Google Chat Bot" enables us to discuss with Google!

The program works in the following way: by entering three or four words, the system will search for this sentence at Google, find the next word and print that. Then it will remove the first word of the search string, add the found word and repeat.

By entering the words "Industrial Ecology" followed by a verb, Google continues the sentence letting us know what is the most popular understanding of IE in the web. In the following text, the verb used at each query is written in bold, and the sentence that Google Chat Bot generated is highlighted in red. The sentences are combined in a paragraph for easier reading. Keep in mind that Google is deep in wise and that many times in its answers it uses metaphors or riddles...

Google informs us that Industrial Ecology is inspired by biology but also draws on principles from different individual disciplines. Industrial ecology takes a systems view and enables industrial ecologists to tackle sustainability problems. In order to do that, industrial ecology uses the biological ecosystem as a model and a systems engineering approach for managing complexity.

Industrial Ecology was established on September ("Strategies for Manufacture" was published on September 1989) and has grown quickly in recent years. Google recognises IE's global importance by pointing out that it starts in the very centre of the world, while highlighting its additional role as a learning process.

Industrial Ecology is good for both the natural and the social environment since it gives us a way to save more animals while it lets consumers off the hook. It also benefits the economy since it can pay double dividends for business and it also looks for innovative solutions, thus boosting innovation

Google, referring to the history of Industrial Ecology stated that it had its roots in a religious response to environmental issues (the Gaia hypothesis triggered the emergence of some hippie religious movements). But it also highlighted the difficulties that IE faces in establishing its practices and ideas around the world by saying that IE takes place in a landscape called "a battlefield".

The discussion ended with Google revealing to us that IE is based on the true story of the three little pigs!!!

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